Chapter 1: What does it mean to buy online?

Before you start talking about the specific issues you might encounter when we are going to shop online, you should clarify what it means to "buy online", because, although for many users to purchase online is a concept well established, there is a wide range of Internet users who want to mistrust of online sellers, you want to inexperience with the computer world, he never even thought to buy any product on the Internet.

We can imagine the Internet as a big city market: Circumventing this market can meet friends to chat, to hear information on the radio or read newspapers, listen out of curiosity offers from merchants and clearly there is a proposed purchase any product that meets our needs . Well, to each of those "real" that we could play in a market of our city, there is a corresponding "virtual" in the world wide web, the only difference is that instead of walking through the market stalls, move the mouse on our computer screen. We can then find your friends on social networking sites, information and news for web browsing, and we get the object of the guide, buy what we are interested in virtual shops.

Buy on-line is thus doing exactly what we would do in a shop or a market to buy on-line means to make contact with a seller, evaluate its offerings compare with those of other traders, and if we feel that we are doing a good deal to conclude the deal by buying the goods. From the conceptual point of view to buy on-line should therefore not hooked, but it must require the same care when buying that place in the shops of our cities. In fact, the attention required is much higher! For there are some key differences that make online purchasing more difficult to purchase "real".

These difficulties are mainly caused by a lack of human contact with the seller: the Internet often do not know anything about him, we can not see him in the eye and do not know his reputation. In addition, a question that often arises is, "and if something goes wrong in the sale (product quality, the quantity of the same, the lack of invoice, etc.). Who can I contact?" In practice, one wonders what to do in case of failures, whether due to the seller. Well, to each of these issues there is a solution, and it is these issues (and many others) that will be addressed in later chapters of this guide.

Meanwhile, before you start, a concept must be clear: acqistare on-line equivalent in every way to purchase goods in a shop in our town, the only difference being that we can not touch the merchandise before purchase and look at the seller's eyes.

"So, why buy online? It would seem that there are only disadvantages, why should I?"

Let's find the next chapter.